Overview

The marketing communication and dissemination strategy of EuroCC@Greece, coordinated by GRNET S.A. – National Infrastructures for Research and Technology in the context of Task 11.7, is designed to support the overall mission of the EuroCC initiative for all National Competence Centers: to enable the efficient uptake of High-Performance Computing (HPC) technologies across Greece. The strategy aligns with the three core pillars of the project – advancing research competitiveness, improving public sector effectiveness and promoting industrial innovation – by ensuring targeted communication, stakeholder engagement and visibility of services and results.

The approach combines structured outreach, consistent branding and multi-channel communication to reach diverse audiences, including industry (with emphasis on SMEs), academia,  public administration and the wider innovation ecosystem.

Strategic Objectives

The communication and marketing activities of EuroCC@Greece are closely aligned with its operational priorities:

  • HPC Access & Infrastructure Awareness: Promote access pathways to national and European HPC infrastructures, including the existing ARIS national supercomputer and EuroHPC systems, ensuring users understand available resources and application procedures. 
  • Training & Skills Development Promotion: Disseminate and maximise participation in the HPC Training Series, workshops and upcoming MOOCs, targeting both beginners and advanced users in HPC, AI and Big Data. 
  • Technology Transfer & Industry Engagement: Increase awareness among SMEs and industry stakeholders regarding the benefits of HPC adoption, open calls (e.g. EuroHPC and FFplus) and collaboration opportunities. 
  • Ecosystem Awareness & Community Building: Support competence mapping activities and promote collaboration between academia, research centers, industry and public sector organisations.

Target Audiences

The strategy addresses a broad yet well-defined audience:

  • Industry stakeholders and SMEs, start ups
  • Researchers, academics and students 
  • Public sector organisations and policy stakeholders 
  • HPC experts and developers 
  • General innovation and technology community 

Tailored messaging ensures relevance for each group, from highly technical content to awareness-raising material.

Core Communication & Dissemination Actions

1. Website & News Items

The EuroCC@Greece website serves as the central communication hub, hosting:

  • News items on project activities, results and European initiatives 
  • Announcements for training events and open calls 
  • Success stories and interviews (e.g. SME use cases) 
  • Important HPC & AI community news and updates 

Content is regularly updated to ensure visibility of ongoing activities and alignment with EuroHPC developments.

2. Social Media Presence

NCC Greece maintains an active presence across key platforms, including:

Activities include:

  • Promotion of events, webinars and training courses 
  • Dissemination of European-level announcements (EuroHPC, FFplus, CASTIEL and more) 
  • Amplification through partner channels (GRNET, National Center for Scientific Research “Demokritos”, Foundation for Research and Technology – Hellas FORTH, Institute of Communication and Computer Systems of the National Technical University of Athens – NTUA and the Aristotle University of Thessaloniki, as well as the EuroCC & CASTIEL network, other NCCs, CoEs, EDIHs) 
  • Use of consistent hashtags (including #EuroCC, #EuroCCGreece, #EuroHPC, #HPC, #AI) and tags (Consortium partners, EuroHPC Joint Undertaking, EuroCC and CASTIEL official channels, entities directly related to each announcement)
  • Consistent visual identity

Social media serves both as a real–time dissemination tool and a community engagement channel.

3. Newsletters & Email Campaigns

Regular newsletters and targeted email campaigns are used to:

  • Promote upcoming events and training opportunities 
  • Share funding opportunities and open calls 
  • Highlight key results, success stories and collaborations 
  • Share the latest important HPC & AI community news and updates 

These campaigns ensure direct outreach to engaged audiences and support participation.

4. Training Promotion & Event Communication

A major focus of the strategy is the promotion of the signature HPC Training Series, as well as other project events, which includes:

  • Organisation and set up of special event page on indico to hold all event content, agenda and to allow for registrations
  • Pre-event announcements (website, social media, newsletters & dedicated email campaigns) 
  • Post-event dissemination (live posts, recordings, presentations) 
  • Continuous visibility of training materials via YouTube playlists and a dedicated page on the website for direct access to all available material at any time and asynchronous training.

This ensures long-term value and accessibility of training content.

5. Video Content & Multimedia

EuroCC@Greece produces and disseminates:

  • Informative project videos
  • Recorded webinars & training sessions 
  • Interviews and success stories 
  • Educational content supporting HPC adoption 

Videos are published on YouTube and integrated into website and social media communication, enhancing accessibility and engagement.

6. Branding & Visual Identity

A consistent and recognisable visual identity has been established, including:

  • Branded templates for presentations (PowerPoint) 
  • Social media banners and campaign visuals 
  • Event graphics and promotional material 
  • Project posters (displayed during All-Hands Meeting 2025)

Communication guidelines, including the correct use of logos and funding acknowledgements, were distributed to all project partners from the beginning of the project, ensuring compliance and consistency.

7. Partner Collaboration & Amplification

EuroCC@Greece actively collaborates with:

  • Other NCCs (e.g. twinning with NCC Cyprus and NCC North Macedonia) 
  • EuroHPC initiatives and projects (CASTIEL, FFplus, AIF and AIFA) 
  • National and European institutions & stakeholders 

Content is frequently shared and amplified through partner channels, increasing reach and impact.

8. Events, Conferences & Exhibitions

Participation in, and Co-organisation of events includes:

  • National and European conferences (e.g. HPC-related events, ISC) 
  • EuroCC All-Hands Meetings and workshops 
  • Knowledge-exchange sessions and institutional visits 

These activities strengthen visibility, networking and stakeholder engagement.

9. Impact & Value

Through a structured and multi-layered communication approach, EuroCC@Greece has:

  • Increased awareness of HPC opportunities in Greece 
  • Strengthened engagement with SMEs, startups and industry 
  • Supported skills development through widely attended training activities 
  • Contributed to building a cohesive national HPC ecosystem 

The strategy ensures that communication is not only informative but also action–oriented, guiding users toward concrete services such as HPC access, training and collaboration opportunities.

10. Recognition & Knowledge Transfer within the EuroCC Network

As a result of the effectiveness and maturity of its Marketing, Communication and Dissemination Strategy, EuroCC@Greece was invited by the EuroCC project to participate in a structured peer–learning and mentoring initiative across NCCs, aimed at sharing best practices and strengthening collaboration within the network.

This initiative connected experienced NCCs with others seeking guidance in specific thematic areas related to communication, outreach, and user engagement.

Within this framework, NCC Greece contributed as a mentor in the following areas:

  • Theme 1: Building CRM / Tracking Repeat Users – mentoring NCC North Macedonia
  • Theme 6: YouTube Use / Strategy – mentoring NCC Serbia

Through these activities, EuroCC@Greece actively supported knowledge exchange and capacity building across the EuroCC network, reinforcing its role as a contributor to communication excellence and user engagement practices at the European level.

Conclusion

The Marketing, Communication and Dissemination Strategy of EuroCC@Greece plays a critical role in achieving the project’s objectives. By combining targeted messaging, consistent branding, dedicated promotional activities and strong collaboration with European and National partners, the NCC effectively promotes HPC adoption and contributes to Greece’s digital transformation within the broader EuroHPC ecosystem.